How To Writing A Research Essay :: essays research papers

How To Writing A Research Essay The toughest part of the essay, for me, was taking all the information I had gained and reduce it to a mere few pages essay. After all, quality is better than quantity. I feel that if I shortened my essay, it would be weaker because I couldn't include everything that I had researched. This would mean that much of the time I spent and the information I had gathered in my research was going to waste. Reviewing the finished product, I realized that my shortened essay did in by half the pages did what my old one could not do in a few hundred -- it made a concise, focused argument. By focusing my essay, I was able to include only the best and most important points from my research, while discarding more extraneous ones. I learned that a research writer is like a funnel; he or she must take in a wide range of information at the beginning, and turn it into a narrow argument in the end. An essay is more than just uniting facts from your research, it is an opportunity for you to voice your own opinion. An essay with just facts is informative, but not very interesting and get boring. It tends to lose your audience.. A strong essay is one that uses facts to support an argument based on the writer's analysis of the topic. Even though this is easier said then done. Always keep the essay question in mind during your research. Ask yourself: "What do I need to know in order to answer the question?" Have a system of how you are going to answer that question. Find plenty of information to support your argument. Throughout your research you will surely find challenges.

Dunkin Donuts and Starbucks

Dunkin Donuts and Starbucks both have their own unique flavors of coffee. â€Å"More than 100 million people in the U. S. alone drink coffee every day. † (Information taken from The National Coffee Drinking Trends Study, 2004 ) Each of these people do have a preference to which chain of coffee makers they chose. It can almost be broken up into a red state blue state debate. These two are divided in coffee bean choice, style and even price. They both define our culture in a unique fashion. It all began with the simple invention of the donut.â€Å"Captain Hanson Crockett Gregory was the inventor of the donut with a hole in the middle. William Rosenberg, the food-franchising pioneer founded the Dunkin' Donuts chain. Rosenberg opened his first coffee and doughnut shop, called the Open Kettle, in Quincy, Massachusetts in 1948. The name was changed to Dunkin' Donuts in 1950. According to â€Å"Donuts and the Salvation Army† – While The Army may not have invented the f irst donut, it can certainly take credit for [helping] the popularity of donuts today. June 4-5 marks the 61st anniversary of Salvation Army ‘Donut Day† In Chicago.The tag day was established in 1938 to honor the work of World War I Salvation Army †¢'lassies' who prepared donuts for thousands of soldiers in World War I. † www. http://inventors. about. com/library/inventors/bldonut. htm The donut made way for a company based on the donut and of course their coffee. The first company to be started based on their coffee was Dunkin Donuts. â€Å"It all started in 1946 when Mr. William Rosenberg founded Industrial Luncheon Services, a company that delivered meals and coffee break snacks to customers in the outskirts of Boston, Massachusetts.The success of Industrial Luncheon Services led Rosenberg to open his first coffee and donut shop, the â€Å"Open Kettle†. Then, in 1950, Rosenberg opened the first store known as Dunkin' Donuts in Quincy, Massachusetts. † (www. dunkindonuts. com) Massachusetts started it all. The branch grew from their little by little. Starbucks later opened their doors with their own unique take of Dunkin Donuts. â€Å"The story began in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market (opened August 17, 1907).But at this time the company was a local coffee roasting facility. That remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the begin of writing coffee history should be one year later when Schulz traveled through Italy. He got inspired by the old Italian coffee bar tradition to serve fresh brewed Espressi and Cappuccini.He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffe e bar in Seattle and gave it the Italian touch by naming it ‘Il Giornale'.† (Credit: Starbucks Corporation; magazineUSA. com) Just like Dunkin Donuts the demand for more Starbucks arose. Dunkin Donuts known for its simplicity and unique colored orange and red cups. Starbucks however is known for many different qualities. â€Å"Without even paying for the publicity, the name Starbucks had become synonymous with fine coffee, hip hangouts, and upscale image.(Pendergrast 368) But the uniqueness of flavors is one of the most important things, when it comes down to who will by who. Dunkin Donuts just recently trying to keep up with Starbucks launched a new line of flavored drinks. â€Å"The fresh new flavors include Blueberry, Coconut, Raspberry, Marshmallow, Caramel, Toasted Almond and Cinnamon. Iced coffee enthusiasts will be given the opportunity to sample Dunkin' Donuts latest flavors in participating stores, and also when the Ice Lounge sampling van tour stops by severa l cities and towns in America. †(www. dunkindonuts.com)These flavors can be added or combined with various items such as Original Blend Coffee, Dunkin' Decaf, Iced Coffee , Iced Lattes, Hot Cappuccinos and Lattes, Hot Chocolate, and their Coolattas. This adds a lot of different variety to these drinks. Making everyone feel like an individual, having their own individual flavor and drink. Coolattas have become a growing trend among people as well. More and more people are trying iced coffee as a quick afternoon pick-me-up. According to the National Coffee Association, more than 41 million Americans switch to iced coffee during the spring and summer months.And millions of these iced coffee lovers turn to Dunkin' Donuts because they recognize the quality of their iced coffee stands apart from the competition, made with the same high quality Arabica beans used to make hot coffee. Although these are becoming a fast hit the most popular flavors sold at Dunkin Donuts are Original Ble nd, Hazelnut, French Vanilla, Cafe Blend and their Dunkin Decaf. Discovering your favorite Starbucks coffee begins with an understanding of where they are grown. They have a special roasted blend of coffee from a different section of the world.Examples, Latin America, Africa, and Asia. The other uniqueness of Starbucks is that they take their unique flavors and sell them outside their stores. They sell iced drinks to ice cream in their flavors. They also have a unique blend and selection in their teas. Something Dunkin Donuts has not take advantage of. â€Å"Hot Teas (Filterbags and Full Leaf) Whether you are looking to soothe your psyche or revive your spirit, Tazo has a black, green or herbal tea to suit you. Bottled Iced and Juiced Teas These crisp and refreshing bottled beverages are a delightful departure from traditional teas.Artfully blended and freshly-brewed in the Tazo tradition, these bottled beverages are so invigorating, anytime becomes a good time for tea. Tea Lattes Tazo Tea Lattes expand the notion of what tea can be. Drawing from cultures, these exotic, full-flavored teas are lightly sweetened and served with other milk, and are delicious hot or cold. † (www. star bucks. com) Also Starbucks has its own special brand of liquor, which comes in coffee and in cream. Though both make coffee, they receive their beans from uniquely different places.â€Å"Dunkin' Donuts uses 100-percent Arabica coffee beans and has its own coffee specifications, which are recognized by the industry as a superior grade of coffee. Based on Dunkin' Donuts Quality (DDQ) specifications, coffee is milled and processed specifically for the company. † (www. dunkindonuts. com) In a slightly different area and less known about is Starbucks. â€Å"Because coffee grows in many different environments around the world, there is no one best way to grow coffee. But there is general agreement that utilizing shade trees for growing coffee can help sustain a healthier eco system and promote biodiversity.Starbucks on-going support for farmers who produce Shade Grown Mexico is a great example of helping farmers while preserving our natural environment. † (www. Starbuck. com) Starbucks always known for its environmental friendly attitude has made the growing of coffee beans into a cause. Besides the difference of beans, the number of stores and locations are also unique. Dunkin Donuts attaching itself to Baskin-Robbins and Togo, uses the different companies as an advantage to set up shop in various places.â€Å"Based in Canton, Massachusetts, Dunkin' Brands Inc. is part of U. K. -based Allied Domecq PLC and is responsible for the worldwide development and marketing of quick service restaurant brands including Dunkin' Donuts, Baskin-Robbins and Togo's. With the combined retail units of these three brands, Dunkin' Brands is one of the world's largest quick service restaurant companies, represented by more than 12,000 worldwide points of distributio n, including approximately 7,600 units in the United States and 4,400 units in 46 countries around the world. † (www. Dunkindonuts. com) Starbucks also has an impressive amount of stores open also.â€Å"Starbucks operates and licenses more than 8,500 coffee shops in more than 30 countries. The shops offer coffee drinks and food items, as well as beans, coffee accessories, teas, and CDs. Starbucks operates more than 5,200 of its shops in five countries (mostly in the US), while licensees operate more than 2,800 units (primarily in shopping centers and airports). The company also owns and franchises the Seattle's Best Coffee and Torrefazione Italia chains in the US (more than 100 shops). In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products.†http://www. hoovers. com/starbucks-corporation/–ID__15745–/free-co-factsheet. xhtml Both impressive in numbers. Dunkin donuts and Starbucks each make sure that they have stores everyone for the customers satisfaction. Their customers are their number one priority beside of course their profits. Each store gathers in large amounts of money for their business. Both have amazingly strong stocks and profits for being a coffee shop. Business Magazine says that Dunkin Donuts is the â€Å"largest coffee and donut shop chin in the world† (www. business.com) The brand itself has made a huge profit. â€Å"Dunkin’ Donuts delivered an 11% growth in global system-wide sales driven by a 5. 2% increase in US same store sales and a 7% increase in global distribution points. The strong growth in same store sales growth which continues to outpace the overall QSR industry has been driven by product innovation and effective marketing. The innovation program has successfully launched a new range of coffee offerings, which include latte, cappuccino and espresso products, in 1,800 stores in the New England and Mid Atlantic areas.The lau nch has been supported by the introduction of new high speed coffee machines which maintain Dunkin’ Donuts reputation for speed, quality and value for money. In addition, a new limited time offer hot apple pie product has been very well received and helped to extend Dunkin’ Donuts sales into the traditionally quieter afternoon period. Marketing campaigns have focused around the new coffee offerings and highly successful regional program with Curt Schilling, the Boston Red Sox All-Star baseball player.. (King) Just as well the Starbucks company has made a name of itself and benefits of its brand name also.â€Å"As anyone who bought stock in Starbucks in the last decade knows, business has been good. Starbucks’ share price has risen almost tenfold in 10 years, and the company has steadily raised retail prices while wholesale prices fell. Fair trade coffee was initially plagued by complaints about bad quality, yet producers have made great strides in improving the quality of the brew and it has found a comfortable niche in the specialty coffee market, alongside organic coffee and other similar labels, such as â€Å"sustainable coffee.†After years of public pressure from activists who singled it out because of its high visibility and yuppie clientele, Starbucks now sells fair trade coffee in all its stores and has given it prominent play in university markets. Rice, whose organization gets paid 10 cents a pound by Starbucks to certify its fair trade coffee, thinks it’s time that activists turn their pressure elsewhere. But when it comes down to it statistically and other wise Dunkin Donuts wins. â€Å"For years, the product lines of the major U. S. brewed coffee sellers have been well defined. On the high end there is Starbucks Corp., with 5,439 locations in the U. S. During the past decade, the chain has made its expensive cappuccinos, frappuccinos, espressos and lattes part of the regular lexicon. On the other end, there is D unkin' Donuts, which has 4,100 stores. Although concentrated in the Northeast, Dunkin' Donuts is the nation's largest seller of regular, nonflavored brewed coffee through fast-food outlets, with a 17% market share, compared with 15% for McDonald's Corp. and 6% for Starbucks, according to market-research organization NPD Group. † (Ball) Statistically Starbucks looks like it is much behind Dunkin Donuts.This maybe why it has become more abundant and more commercial over the years. Cost could be the big factor why Dunkin Donuts is the number one coffee brewery in the country. â€Å"On average, the new Dunkin' Donut drinks cost at least 20% less than Starbucks's offerings — and an espresso shot is just 99 cents, compared with $1. 45 at Starbucks. â€Å" (Ball) Dunkin Donuts keeps its prices low and offers a high quality product. It gives the people what they want at a price everyone can afford. But the uniqueness of flavor and the uniqueness of product is a huge factor. T he conclusion is the flavor you are craving is the on you are going to chose.Questions1. Does quality or cost matter more to you?2. Regular coffee or a fancy drink like a cappuccino or espresso?3. Which company do you prefer?BibliographyBellis, Mary, Inventor of the Donut, http://inventors. about. com/library/inventors/bldonut. htm, 2005.Business. com,Restaurants & Foodservice > Dunkin' Donuts, Inc http://www. business. com/, 2001-2005.Dunkin' Donuts Incorporated, https://www. dunkindonuts. com/aboutus/ , 2005.Jeffrey, Paul, Depressed Coffee Prices Yield Suffering in Poor Countries, http://www. globalpolicy. org/globaliz/econ/2003/0207coff. htm, February 7, 2003.Magazine USA, Starbucks History, http://www. magazineusa. com/us/info/show. aspx? unit=originals&doc=33, 2000 – 2005.Murray, Barbara, Starbucks Corporation, http://www. hoovers. com/starbucks-corporation/–ID__15745–/free-co- factsheet. xhtml , 2005.Pendergrast, Mark, UNCOMMON GROUNDS The History of Coffe e and How It Transformed Our World, Perseus Books Group, 1999.Starbucks Coffee Company, http://www. starbucks. co. jp/en/company_history. htm, 2003 Starbucks Corporation Company Profile, http://biz. yahoo. com/ic/15/15745. html, 2005.Starbucks European History, www. starbucksjapan. com/history, 2003.

Market Management – Aramex

Aramex Assessing Brand Strategy: And the small shall act big†¦ Aramex is a fast growing brand with an exceptional business model which has been present in the middle east reigon for nearly 30 years and with a culture focused on innovations and entreprenuership, it is aiming to be recognised as the fifth global express and logistics service provider Brand Personality: Started very small with a strong visionary personality and alot of ambitious to grow big, Aramex is a founding member of the Global Distribution Alliance. What makes Aramex different from other express companies in the market? Armex is the only ‘All in one total transportation provider’, with high level of customised transportation solutions providing diversified services like international express delivery, freight forwarding, logistics, domestic express delivery, document management and a shopping online service which is one of their extremelly succesful world-class innovations called â€Å"shop and ship† where customers can go online and get a US- or UK-based address assigned by Aramex, do their shopping and get their packages delivered to that domestic address in the US or UK.Aramex picks up (the shopping) and brings it over to the region (the shipping). Delivery Unlimited: The slogan reviles the willingness of the company to have a footprint on each corner across the globe, expansions strategies have already taken place as the company have announced the acquicition of Ireland-headquartered Aquaship Agencies, which will strengthen the presence of Aramex in the Irish market and will expand its ocean freight capabilities in Europe.What Message do they deliver on their websites? Aramex develops a unique brand image through their website, they show excellency in all areas, they have developed many electronic tools enabling the customers to manage their shipping needs, tools such as Shipment Status Notification where customers can get updates on their shipments on daily or w eekly basis. Customers also can track their shippments by SMS, just by sending their shippment number to Aramex.All these services benefiting the customers which are done in a unique way have made aramex to occupy a distinctive place in the mind of their customers. How do their staff interact with customers? Speed, reliabilty and trust can be easily noticed in aramex staff, they are every where, offices, motorcycles,vans, trucks, boats and 24 hours call center and social netwroking websites. A customer can contact aramex on their Facebook page, simply by writing his/her query on their wall and aramex will reply instantly.With a team who is expert in their field, they can easily manage customers requirments. What customers think when they think of Aramex? Always there on time, and to reach that, aramex is proactive in engaging with their customers , they have a highly Trained Customer Management Teams who conduct customer survays to have a better understanding of customer needs in or der to improve the quality of their customer services.Features/Benefits of Aramex services: Aramex makes offers from time to time to attarct potential customers and to atract thir current customers to a particular service, few months ago MasterCard cardholders would receive 50% off the membership and 10% off all shipping charges. This offer enabled cardholders to enjoy Shop and Ship's renowned convenience and reach at even lower rates.

Friends as They Are In Search for a Soul Mate

Friends as They Are In Search for a Soul Mate People cannot be socially isolated for long. No matter how independent one might be, there will always be the necessity for communication. Hence, the need to search for friend arises. Although types of friends are extremely numerous and can be split into categories based on countless number of principles, the best way to categorize types of friends is to consider how close they are to each other.Advertising We will write a custom essay sample on Friends as They Are: In Search for a Soul Mate specifically for you for only $16.05 $11/page Learn More The so-called bosom friends are the most well known type of friends; however, weirdly enough, very few people can actually name the ones that fall under the given category. A bosom friend is the kind of a person that knows every single detail of his pal’s life and always keeps in touch with the latter. The necessity to maintain constant communication is, perhaps, the basic obstacle on people’s way to become bosom buddies. Indeed, what seemed possible in the childhood, when most of the problems were solved by adults, and children had as much time for communication as possible, becomes hardly attainable in adult life, when a person barely manages to split his/her time between his/her family and work. The second type of friendship presupposes much more prosaic relationships. The friends talk to each other on a regular basis because they go to the same school or college or work in the same office. However, as soon as one of them resigns or moves to another city, the communication ends, since both are too lazy to call or send an e-mail to each other. Finally, there is the third type of friends. These friends share their moral principles, poke fun at the same things and find it enticing to talk to each other. Such friends may be separated for quite long and resume their friendship afterwards disregarding the time that they spent apart from each other. Speaking of which type of friends is the best, one must mention that the choice of a friend depends greatly on one’s personality and character traits. For some people, it is crucial to have a devoted friend by their side seven days a week, which means that they should go with the first category of friends. For some people, it is crucial that they could have enough time to arrange their private life and career, which means that they clearly need the second type of a friend. Finally, some might enjoy being alone and, thus, need the third kind of a friend, that is, the one whom they will not depend much on.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Personally, I prefer the third type of friends, since I tend to be moody and often need time to be alone. While such type of relationships does not presuppose being close to each other, it not necessarily means that it cannot be defined as friendship. Quite on th e contrary, this is the kind of friendship that grown up people need; with friends like the one described above, one will be able to build trustworthy and long lasting relationships with. This is the kind of friendship that does not need proofs for its own existence; instead, such friends feel the bond between them nearly intuitively and, thus, become closely related to each other due to the trust that they have in each other. However, I must admit that the given type of relationships requires that the two friends should put considerable effort in their communication at the very start of their friendship. Therefore, I assume that the third kind of a friend is the hardest one to find and yet the best that a man can have.

Understanding Celibacy, Abstinence, and Chastity

Understanding Celibacy, Abstinence, and Chastity The word â€Å"celibacy† is typically used to refer to a voluntary decision to remain unmarried or to abstain from engaging in any sexual activity, usually for religious reasons. While the term celibacy is typically used in reference only to persons who choose to remain unmarried as a condition of sacred religious vows or convictions, it can also apply to the voluntary abstinence from all sexual activity for any reason. While they are often used interchangeably, celibacy, abstinence, and chastity are not exactly the same. Celibacy is generally  recognized as a voluntary choice to remain unmarried or engage in any form of sexual activity, usually in order to fulfill a religious vow. In this sense, one can accurately be said to be practicing sexual abstinence as a condition of his or her vow of celibacy. Abstinence - also called continence - refers to the often temporary strict avoidance of all forms of sexual activity for any reason. Chastity is a voluntary lifestyle that involves far more than abstaining from sexual activity. Coming from the Latin word castitas, meaning â€Å"purity,† chastity embraces abstinence from sexual activity as a praiseworthy and virtuous quality according to the standards of morality held by a person’s particular culture, civilization, or religion. In modern times, chastity has become associated with sexual abstinence, particularly before or outside of marriage or other type of exclusively committed relationship. Celibacy and Sexual Orientation The concept of celibacy as a decision to remain unmarried applies to both traditional and same-sex marriage. Similarly, the lifestyle restrictions implied by the terms abstinence and chastity refer to both heterosexual and gay sexual activity. In the context of celibacy related to religion, some gay people choose to be celibate in keeping with their religion’s teachings or doctrine on gay relationships. In an amendment adopted in 2014, the American Association of Christian Counselors banned the promotion of the largely discredited process of conversion therapy for gay persons, encouraging the practice of celibacy instead. Celibacy in Religion In the context of religion, celibacy is practiced in different ways. Most familiar of these is the mandatory celibacy of male and female members of the active clergy and monastic devotees. While most female religious celibates today are Catholic nuns living in residential cloisters, there have been notable solitary celibate female figures, such the anchoress - a female hermit - Dame Julian of Norwich, born in 1342. In addition, religious celibacy is sometimes practiced by laypersons or clergy members in a faith not requiring it out of devotion or to allow them to perform certain religious services. Brief History of Religiously-Motivated Celibacy Derived from the Latin word caelibatus, meaning â€Å"state of being unmarried,† the concept of celibacy has been acknowledged by most major religions throughout history. However, not all religions have acknowledged it favorably. Ancient Judaism strongly rejected celibacy. Similarly, early Roman polytheistic religions, practiced between about 295 B.C.E. and 608 C.E., held it to be an aberrant behavior and imposed severe fines against it. The emergence of Protestantism around 1517 CE saw a rise in the acceptance of celibacy, although the Eastern Orthodox Catholic Church never adopted it. The attitudes of the Islamic religions regarding celibacy have also been mixed. While the Prophet Muhammad denounced celibacy and recommended marriage as a commendable deed, some Islamic sects embrace it today. In Buddhism, most ordained monks and nuns choose to live in celibacy believing it to be one of the prerequisites to reaching enlightenment. While most people associate religious celibacy with Catholicism, the Catholic Church actually imposed no requirement of celibacy on its clergy for the first 1,000 years of its history. Marriage remained a matter of choice for Catholic bishops, priests, and deacons until the Second Lateran Council of 1139 mandated celibacy for all members of the clergy. As a result of the Council’s decree, married priests were required to give up either their marriage or their priesthood. Faced with this choice, many priests left the church. While celibacy remains a requirement for Catholic clergy today, an estimated 20% of Catholic priests worldwide are believed to be legally married. Most married priests are found in the Catholic Churches of Eastern nations like the Ukraine, Hungary, Slovakia, and the Czech Republic. While these churches recognize the authority of the Pope and the Vatican, their rituals and traditions more closely follow those of the Eastern Orthodox Church, which had never embraced celibacy. Reasons for Religious Celibacy How do religions justify mandatory celibacy? No matter what they are called in a given religion, the â€Å"priest† is exclusively trusted to perform the sacred function of communicating the needs of the people to God or other heavenly power. The efficacy of the priesthood is based on the congregation’s trust that the priest is properly qualified and possesses the ritual purity necessary to speak to God on their behalf. Religions that require it of their clergy consider celibacy to be a prerequisite for such ritual purity. In this context, religious celibacy is likely to have been derived from ancient taboos that viewed sexual power as vying with religious power, and the sex act itself as having a polluting effect on priestly purity.   Reasons for Non-Religious Celibacy For many people who do so, choosing a celibate lifestyle has little or nothing to do with an organized religion. Some may feel that eliminating the demands of sexual relationships allows them to better focus on other important aspects of their lives, like career advancement or education. Others may have found their past sexual relationships to have been particularly unfulfilling, damaging, or even painful. Still others choose to abstain from sex out of their unique personal beliefs of what is â€Å"proper behavior.† For example, some people may choose to adhere to the morality-based tradition of abstaining from sex outside of marriage. Beyond personal beliefs, other celibates consider abstinence from sex to be the only absolute method of avoiding sexually-transmitted diseases or unplanned pregnancies. Outside of religious vows and obligations, celibacy or abstinence is a matter of personal choice. While some may consider a celibate lifestyle extreme, others may consider it liberating or empowering. Key Terms Celibacy is a voluntary choice to remain unmarried or engage in any form of sexual activity, usually in order to fulfill a religious vow. A person who practices celibacy is said to be â€Å"celibate.†Ã‚  Abstinence  is also called â€Å"continence† and is the often temporary strict avoidance of all forms of sexual activity for any reason.Chastity  -   from the Latin word castitas, meaning â€Å"purity† - embraces abstinence as a praiseworthy virtue according to the prevailing social standards of morality.

HULSE CHRISTMAS WAR LETTER ANALYSIS Essay Example | Topics and Well Written Essays - 500 words - 1

HULSE CHRISTMAS WAR LETTER ANALYSIS - Essay Example The bullet use of the regiment was fatal and meant to kill all the targets. However, the emissaries were excited about how hearing the plans of Hamilton and his military men. The army was informed that Russia had developed better artillery than they had, but they did not relinquish. The English men were defeated by Hamilton’s army. However, Hamilton men disobeyed his orders and pursued their goals concerning the war. This situation compromised the authority of Hamilton, who was their commander. This notwithstanding, Hamilton managed to convince his group to obey his orders and retreat to launch a comprehensive attack on the German and the French troops to the trench. He ensured that his troops did not constitute of French and Germans given that the two groups were the main foes of Hamilton troops. Hamilton had to gather information on the German and the French. In this regard, he puts under siege two nationals of the two nations. He sought all the information he required. The opposing group was also composed of the 37th and 158th regiments2. The weather favored Hamilton, and the environment was serene and peaceful. The weather enhances their attack. The Germans sent an emissary to remind the English army that the Christmas was a crucial day and that the two nations should not engage in animosities. In fact, the emissary brought some rum drink to share with the officials of the great army in order to call a truce. Hamilton and his team stayed in the trenches during the entire period of the war. The army took their meals in the trenches. There were demonstrations in front of the Coy, which made Hamilton and his men in keeping vigil of the place. According to Westrow Hulse, Hamilton and his men were engaged in a burial exercise of 29 people3. The belongings of the late military men were collected by Giles and kept safely. Hamilton’s me n ordered their foes to release the men they captured in order to consider ending the devastating war between t two

Strategic Marketing & Planning Apple Case Study Essay

Strategic Marketing & Planning Apple Case Study - Essay Example A MOStek 6502 processor was used rather than Intel 8080 processor being used by competitors and TV was used for display. Additionally, it was sold at a lower price and in a demonstration held to showcase Apple 1, 25 units were ordered. More computers were ordered and by 1977, the company’s sales totaled US$774,000 (Di Muro, 2010, p. 2). The computer company has been introducing inventions over time which have seen it position it well to compete with other computer manufacturers such as Dell and Hewlett-Packard. It also competes with Sony, Microsoft, and Nokia. Apple Inc. hardly develops the new type of product but is mostly an expert in refining products developed by other manufacturers (Wooten, 2010, p.2). Presently, Apple Inc. is valued at about $170 billion and this financial performance is not the only indicator of its impressive performance. Apple enjoys a 9 percent market share of the computer market, 73 percent of MP3 player US market and 11% of the global smartphone market. Wooten (2010, p.2) reckons that Apple has been already to win awards as the best company in marketing, innovation, and marketing. This paper will be structured in two sections analyzing strategic marketing and planning adopted by the company. The first section will explore the purpose of the organization and the way such purpose has been developed as a product of the expectations of different stakeholders. Additionally, the paper will discuss strategies used by the organization in adding value and lastly, it will discuss the main issues faced by the company. The operations of Apple Inc. are of interest to many different stakeholders in the industries that it conducts business in. The main stakeholders include company customers buying different products, employees, competitors, shareholders, company managers, and employees.