Social Media Audit and Campaign Planning -- Fortune International Essay - 2

Social Media Audit and Campaign Planning -- Fortune International Realty - Essay Example The critical aspect of the social media marketing strategy has already been outlined above which includes reviewing the ideas and practices that competitors have and also a clear determination of the resources that are needed. This includes the need to have a team in place to not only develop as well as maintain the company’s social network presence. The above plan also outlined how the administration of the site should be carried out. In this instance, the objectives should act as a guide to determine the manner in which Fortune Realty will behave within this space and also provide the chance for the company to fully participate with the largest amount of confidence. It is important to note that having a purpose will ensure that the company has both a motive as well as guidance for all the engagements that it will have within this particular space. In having a purpose, Fortune Realty will have better opportunity to get more invitations to interact with all its numerous stakeholders. Making a decision on the objectives is key since it will enable a better decision on the technology that will be used. In this instance, Fortune Realty’s objectives are to increase on its brand awareness and visibility. In addition, the company hopes to actively build and manage on its relationships and manage trust and also generate a large amount of word of mouth. Ensuring that one has a specific audience in mind means that the company will have a far better idea of exactly who it is engaging with because having no restrictions means that there is a greater chance for the message to be diluted. In this instance, the firm’s audience can be its current customers, prospective customers, company staff, and the entire real estate community and business partners both local and foreign. The first strategy is to actively build relationships with those stakeholders that have been identified as critical

Motherhood and Mothering Essay Example | Topics and Well Written Essays - 500 words

Motherhood and Mothering - Essay Example A woman cannot feel herself fully realized if she is not a mother – the message is. As time passes and all your friends get married and start having children, you cannot help feeling pressure and feeling a kind of outcast. Everybody persuades you that being a mother is the greatest happiness in a woman’s life and that if you do not have children you cannot consider yourself a real woman. At that most of women give birth to their children just because it is prescribed by the society. There are certain scripts as to the number of children to be born, and to the age of becoming a mother. These scripts are transferred in families from generation to generation. Certainly, women usually do not realize that it is not quite their desire but merely the scenario imposed on them, believing that it is high time for them to have children. Many women give birth to children because they cannot find their way and mission in life. Children provide an opportunity to occupy one’s l ife-time with seemingly important things. As a result many mothers give no freedom to their children, interfering with their lives and imposing own worldviews and beliefs, not realizing that their children are quite different people, who came into this world to have their own experience and follow their own path. My interviewee is a usual representative of her time. Her understanding of motherhood reflects the common approach. She is not absorbed wholly with the idea of becoming a mother, but it is only because she is very young. It is clear from her utterances that she is simply waiting for the time when she will be ready to deny her freedom in favor of her children. My friend does realize that being a mother is a hard work, as she puts it â€Å"you have to work more than full-time employment.† Yet she starts thinking of children already dreaming of the reward in a form of children’s happy faces and mutual trust. The question is

Impact of Oil Assignment Example | Topics and Well Written Essays - 250 words

Impact of Oil - Assignment Example Moreover, during the same period there was increased demand for oil in numerous nations including China and India due to their increased industrialization (United States, Maloney, and Schumer, 2007). The subsequent instabilities in oil production and increase, in oil price per barrel of the 2000, s had no destructive effect on the United States’ Economy. Therefore, it is apparent that the current effects or instabilities on the oil prices have little effects on the United States’ economy, as it was the case in the 1970s and 1980s. The main reason towards these changed effects is that there has been a reduction on energy (oil and gas) spent in producing each dollar in the United States’ output. Additionally, there has been a shift in production techniques, that is, the current technologies only require a small amount of energy for production compared to the 1970s and 1980s technologies (United States, 1991). Economic experts estimate the current United States’ economy to be less than 33 percent dependent or sensitive to oil price fluctuation unlike over 55 percent less sensitivity in early 1980s and even more in the mid-1970s. (United States, Maloney, and Schumer, 2007) Finally, the Federal Government has since developed vigilant and adept monetary policies of handling inflationary

Benefits of E-Recruitment on Human Resource Supply Chain Management Dissertation

Benefits of E-Recruitment on Human Resource Supply Chain Management - Dissertation Example The researcher has taken help of diffusion of innovation theory (DIT) in order to formulate the research model. Findings – Benefits of e-recruitment such as cost efficiency, broader access to potential candidate’s profile and short recruitment cycle can positively increase efficiency for human resource supply chain management for Indian healthcare companies and also can help them to achieve competitive advantage in terms of profitability and return on investment. Originality/value – This research will try to shed light on relational matrix between e-recruitment and human resource supply chain management in terms of Indian healthcare industry perspective, the research problem for the study is ignored by the previous researchers for a long time. Findings of the researcher will create not only scope for future researchers but also help companies to decide e-recruitment strategy. Keywords – E-recruitment, Recruitment, Human resource management, Health care ind ustry, India Paper type- Research paper Table of Contents Table of Contents 3 Chapter 1: Introduction 4 Chapter 2: Project approach 5 Chapter 3: Literature review 6 Chapter 4: Critical evaluation and analysis of the data 11 Chapter 5: Discussion 26 Chapter 6: Conclusion 29 Reference 31 Appendices 38 Chapter 1: Introduction According to research scholars such as Ensher et al (2002), paradigm shift of traditional human resource strategy to e-HR strategy is a major breakthrough in the field of human resource management. Ensher et al (2002, p. 238) have defined e-HR policies as, â€Å"increased emphasis on HR as a strategic business partner whose primary challenge is to recruit, develop and retain talented employees for the organizations.† Other research scholars such as Lengnick-Hall and Moritz (2003) and Ulrich (2000) have stated that e-HR policies and e-recruitment not only help companies to reduce time and cost regarding recruiting employees through â€Å"HR middleman† but also help make HR professionals more competent by challenging them to learn new technological applications. On the other hand, Joyce (2002) and Dixon (2000) have pointed out that, e-recruitment or recruiting employees by using the internet has become a revenue generating options for third party recruiters. E-recruitment has become latest buzzword in service sector of India and other South Asian countries, South-East Asian countries (Labanyi, 2002; Fisher, 2001; Gomolski, 2000 and Galanaki, 2002). Teo (2001), Sanchez-Franco and Roldan (2005), Liu and Wang (2007) and Karlsen et al (2006) have found that, e-recruitment system with less technological complexity attracts more job seekers, hence it is a challenge for organization to build an effective e-recruitment strategy which is simple but effective. According to the limited knowledge of the researcher, very few researchers have tried to understand benefits of e-recruitment in context to Indian healthcare service industry; such g ap in the literature has encouraged the researcher to develop following research objectives. 1.1 Research objective To investigate how benefits of

Marketing Communication Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Communication - Research Paper Example On the other hand, marketers have also realised the benefits brought about by the use of a combined sources of communication in their marketing endeavours which is widely known as integrated marketing communication plan (IMC) and this concept has significantly gained prominence during the current period (Kotler & Armstrong, 2004 ). As such, this essay seeks to evaluate the extent to which Apple Company effectively uses an integrated marketing communication plan. Explanation of IMC In order to evaluate the extent to which Apple utilises an integrated marketing communication plan in its operations, it is imperative to begin by defining the concept in order to get a clear understanding of its meaning. An integrated marketing communication plan is described as â€Å"a concept of marketing communication planning that seeks to evaluate the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing and public relations ,† (Cant, 2000 p.285). The aim is to coordinate the messages so that they convey the same thing at the same time to the same audience. Duplessis (2005) also posits to the effect that a company integrates or coordinates the use of these communication channels in order to give a clear and consistent message that is compelling to the customers about the products offered which also reinforces the image of the organisation. Integrated marketing communication strategy by Apple According to Buch (2010), Apple has adopted an iAd platform which is a strategy that is meant to support advertising within the iPhone fraternity. This platform integrates the use of the other applications on the iPhone at the same time and the strategy is good in that it enables the company to market its products to various users who can still enjoy the benefit of the other applications at the same time. Though this strategy has been criticised by other sectors of the society, it can be seen that it is very e ffective in as far as advertising of the products offered by Apple is concerned. The idea behind this strategy is to coordinate advertising with the other applications that can be found on the iPhone with the aim of achieving the intended objectives of remaining the leader in the iPhone and tablet industry by the company. Since 2010, it can be noted that Apple has continued to enjoy high volumes of revenue from the sale of iPhones regardless of the negative impacts in the economy that prevailed. Promotion of the products offered particularly the iPhones significantly contributed to the success of the company in its endeavour to waive negative impacts that were likely to impact on its operations. For instance, the company made efforts to spell the unique features of its products and these appealed to the interests of the customers. Promotional efforts such as the decrease in price of products such as the iPod in 2010 greatly contributed to high levels of customer satisfaction (AAPL, 2012). Other companies found it difficult to imitate and Apple harnessed this strategy in its IMC strategy with the aim of appealing to the interests of the customers. Apple’s operations were significantly impacted by various public relations crises in 2008. Despite being on top in terms of innovations in technology, Apple Inc was badly criticised by

Impact of International Relations on Agricultural Education Dissertation

Impact of International Relations on Agricultural Education - Dissertation Example Successful completion of this research work will come with a lot of significance to a lot of people, especially the politicians as well as the educators. First, data, results and conclusions from this research shall serve as updated literature on the impacts of international relation within the population size targeted for this research work. To a large extent, this research shall help in coming out with new models on the type or kind of challenges of agricultural education as a result of international relations. The new trend of knowledge to be acquired shall indeed lead to a new paradigm shift whereby the knowledge shall be adapted for use and implementation by agricultural educationalists. This is to say that the findings and conclusions from this research work will go a long way to shape the lifestyle, working habit and social structures of teachers, the cultures of a county alongside the learners. This means that the learners and all other people across the agricultural educatio n divide who come across this document will have a renewed commitment towards international relations. In particular, agricultural students will reap a lot of benefits from this research given that it seeks to inform them about how their carriers are shaped by international relation. The agricultural teachers, on the other hand, would not fail to reap these benefits. This study is inclusive in its objective and would explore ways on how developing and encouraging international relations would influence the economy of a country.

Implementation of the Hand-off Communication Tool Assignment

Implementation of the Hand-off Communication Tool - Assignment Example They typically occur during shift changes. Inadequate communication has been cited as a major cause of medical errors (Reisenberg, Leitzsch, & Cunningham, 2010). Researchers who were exploring the causes and nature of human error in intensive care settings found out that verbal communication between nurse and physicians contributed to 37% of medical errors (Reisenberg, Leitzsch, & Cunningham, 2010). In an Australian study, more than 14,000 admissions were investigated. The study revealed that approximately 17% of the cases had an adverse event closely associated to it. Among the 17% of the cases, 11 percent were attributed to communication errors (Reisenberg, Leitzsch, & Cunningham, 2010). According to TRICARE (2005), the Joint Commission on Accreditation of Healthcare Organizations (JCAHO) requires that institutions of healthcare ought to implement a standardized approach to handoff communications in an effort to meet the ever growing need of patient safety. Current Scenario The cur rent tool in use has been associated with a number of delays. Nurses would file reports indicating that beds were not ready; patients missed their medication, nurses themselves not being ready and the absence of vital patient information. A questionnaire was submitted to healthcare personnel in an effort determine the cause of the delays. ... In other clinical nursing scenarios, many errors have been identified that have resulted from communication problems. For instance omission of critical information as a result of poor communication between healthcare personnel, miscommunication that has results in misunderstanding of information, inability of the receiving nurse to contact the ongoing nurse due to communication problems, use of communication tools like reports that often become too routine and result in loss of focus by many healthcare personnel (Ong, &Coiera, 2011). Other problems arising due to absence of standard communication procedure include idle chatting during handoffs that dilutes the importance of handoffs, illegible handwriting in reports, reports with judgmental statements, absence of research on handoffs and data that is in support of best practices, ethnic, cultural and racial barriers which interfere with communication channels, language barriers that frustrate efforts to communicate effectively, and s taff who resist change that comes with implementation of new routines (Reisenberg, Leitzsch, & Cunningham, 2010). Implementation I pass the baton is a technique that was designed with a primary purpose of streamlining the handoff process and have a well established and standardized means of communication. The main idea behind the use of this tool is to minimize information loss and more importantly ensure that exchange of information occurs in a timely manner and with a high level of accuracy. The culture and needs of a healthcare institution often dictate how the technique will be utilized. I pass the baton stands for I-introduction, P-patient, A- assessment, S-situation, S-safety concerns, B-background, A-actions, T-timing, O-ownership, N-next. This tool requires that a